Sunday, May 08, 2005

Who crafted the ADDIE Model?

Compelled to solve the mystery of the origins of the ADDIE model, Molenda (2003a) completed an exhaustive review of the literature and explained the origins and process. It is interesting to note that although Molenda (2003b) refers to ADDIE as a colloquialism or an acronym synonymous with instructional design, he does trace the model back to the early works of Briggs (1970) and Branson (1973), both affiliated with Florida State University.

 

It was then Barbara McCombs (1986), who presented the ADDIE model in graphic form, as we are more familiar with it today. All three authors (Briggs, 1970; Branson, 1973; and McCombs, 1986) have been affiliated with Florida State University. Therefore, it would seem appropriate to credit FSU as being instrumental for articulating the ISD model which became widely used by the Armed Forces and later by business and industry (Molenda, 2003b).

 

Branson, R. K. (1973). Analysis and assessment of the state of the art in instructional technology.Fort Monroe, VA: Army Training and Doctrine Command. (NTIS Document Reproduction Service No. AD A010 394; ERIC Document Reproduction Service No. ED 088 436).

Briggs, L. J. (1970). Handbook of Procedures for the Design of Instruction.Pittsburgh, PA: American Institutes for Research.

McCombs, B. L. (1986). The Instructional Systems Development (ISD) Model: A Review of Those Factors Critical to its successful Implementation. Education Communication and Technology, 34(2), 67-81.

Molenda, M. (2003a). The ADDIE Model. In A. Kovalchick & K. Dawson (Eds.), Education and Technology: An Encyclopedia.Santa Barbara, CA: ABC-Clio.

Molenda, M. (2003b). In Search of the Elusive ADDIE Model. Performance Improvement Journal, 42(5), 34-36.

 

David

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